Search engine traffic has been steadily increasing over the last couple of years.  Eighty percent of Internet users start off in search engines before they buy a product or service online.  That's staggering!  Not appearing in the top listings for your specific keywords can mean the difference between the success and failure of your online presence, and possibly even of your business itself.

Why does my company/organization/website need SEO?

The majority of web traffic today is driven by the major earch engines such as Google, Bing, Ask and Yahoo!  If your site cannot be found by these search engines, you are going to miss out on the incredible opportunities available to you from people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Experience has shown that search engine traffic can make an organization's success.  The opposite is also true. 

Why can't the search engines index my site without SEO?

Search engines are always working on improving their ability to crawl the web more deeply and return increasingly relevant results to their users.  Bottom-line, done correcty you can get high rankings and receive thousands of visitors, but done poorly it can hide or bury your site deep in the search results where visibility is almost nill. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it - in the first two pages (top 20 results).

Those companies who perform SEO are experiencing a decided advantage in increased visitors and customers.