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Your website is live on the internet - great! Now what?
Now you need a way to keep your site updated with fresh, accurate content. You need to regularly update your site. As you do, you’ll improve your search engine rankings, increase the number of visitors to your site, and strengthen your company’s online presence.
Because the Internet is constantly evolving, and your business is growing, regular website maintenance ensures your site evolves with the changing demands.
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Why Website Maintenance? Is it truly Necessary? |
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Consider this: both visitors and search engines alike prefer to visit updated websites  where content is added on a regular basis. Why? It communicates to them that you are staying current, you care enough to provide pertinent, updated information, and you are concernecd about meeting the needs of your customers.
Your website needs regular maintenance. Things like updating the content and graphics, keeping the web site current to showcase the latest products and services that your business offers, communicating changes in your company, and adding the latest features currently used by your customers not only provide important information but tell your visitors and the search engines that you are an expert in your field.
As your business grows, new products and services will need to be added, prices will change, and old products and services will need to be removed. When you keep your web site up-to-date with website maintenance, you leverage your online business above the competition. |
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How Do I Maintain My Website? |
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A website maintenance program isn't just something a web designer tries to sell you to make some extra money. If your site is not updated regularly, visitors will assume you have nothing new to share with them and they will not bother to return. If you do not occasionally offer new information or resources, your visitors will not have any reason to come back. What's worse, you may lose them as a potential customer. No matter how well designed and well publicized your site is, if you don't maintain it, it will decline in popularity and eventually in search engine rankings.
The two basic, primary things to keep in mind in all web maintenance is
- Update your content regularly to keep your website content current and fresh. Whether you change your content or add to it, regular updates are an important part of maintenance, which generates new visitors and keeps old ones interested.
- Visit and use your website regularly. It's important to take a regular "tour" of your website as a visitor would, to spot broken links, see how your site looks in different browsers, or see if there are any other areas to fix or optimize.
Keeping your website current is best accomplished if you establish a plan and procedures - better known as a web maintenance program. In setting up a website maintenance plan, here are some things to keep in mind ..
- Develop a procedure for submitting information for the site.
- Every time you update, post the date of your latest update on the web site to help users know how current the information is.
- Establish a routine for updating the site. Don't forget that keeping the content and images current gives credibility to the site and to your business.
- Ask others to review the site periodically.
- Backup all of your files on a regular basis.
- If more than one person has access to the server, establish clear version control procedures so that you are always updating the most current version of the site.
Keep in mind that updating and maintaining a website does not necessarily mean deleting old pages. Every time you delete a page, you frustrate those who have linked to that page or who have bookmarked it. Often outdated information still has value.
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Website Maintenance and Doxia Web Design |
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Don't forget that your web designer knows best how to maintain your site.
At Doxia Web Design, we are skilled at website maintenance. Our Marketing and Optimization Plan is built around one simple principle - helping your site stay current, active and ranking well in the search engines.
With most of our custom designed websites we provide a Content Management System (CMS) that enables our clients to maintain their site on their own, retaining our services only as needed. Our Marketing and Optimization Plan provides detailed monthly statistical reports, regular re-submission to the top search engines and much more. Contact us today for your website maintenance needs. |
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