An integral part of marketing is your web site. Web Site Marketing involves many different facets, and among the most important is optmizing your site for the search engines. Search Engine Optimization (also known as SEO), is the process of setting up your web site so that it ranks well for particular keywords within the Search Engine Results Pages (or SERPs). That's how potential customers find you.

In order for your site to appear at the top of the search engines, it must be "search engine friendly".  There are specific steps you must take regularly to ensure that the search engines see your site as an authority on your product or service.

Doxia Web Design has created a highly-effective Web Site Marketing & Optimization plan proven to help you effectively market not only your website, but your product/service as well. This plan includes:

1. Creation of up to ten optimized landing pages focused on specific key words/locations determined by Client
   • we do specific research on your competitors and the most effective/popular key words in your category to determine the best words to implement in your site; we generate a list of potential keywords, narrow the list by popularity and searchability to find the 10 best keywords/phrases
   • each optimized page is submitted by hand to the top 7 non-fee search engines (e.g. Google, MSN, Yahoo!, ASK, AltaVista etc.).
2. Fully detailed monthly statistical report of website traffic with observations & recommendations (included in this report are such things as total visits to your site, pages visited, path taken through the site, where did the visitor come from [country, state, county, city], keywords used to find the site, rankinigs in the search engines on each of your key words, and much more).
3. Keyword/phrase revision every six months based on the sites statistical reporting (up to ten key words/phrases).
4. Future proofing your site using Verified business listings to Google Maps (includes submission of web URL, company logo, description and any online coupons.
5. Annual resubmission of all key pages to the top 7 non-fee search engines and/or directories (including Google, MSN, Yahoo!, ASK, AltaVista).
6. Annual listing on local business directory.
7. Setup of Social Networking accounts including LinkedIn, Facebook, Twitter and MySpace.
8. Setup and maintenance of a GoogleAdWords PPC (pay per click) campaign (this helps you gain a #1 position in the Sponsored Links area while waiting for your organic listings to climb to the top).
9. Plus, with an active marketing and optimization package, you receive a 15% discount on our normal hourly rate for any changes or additions you make to the site.

Marketing & Optimization Plan Cost

Monthly payment of $89.00 OR 10% discount if paid up front

I would like more information on your Marketing & Optimization Plan!